Grounded in Craft, Shaped by Design
For over 10 years, Malcolm has been more than just a contracting service—they’ve been a trusted partner for homeowners and businesses throughout the Boston area. Their vision is simple but powerful: to deliver reliable, qualified craftsmanship that clients can count on. So when they reached out to us for a visual and digital upgrade, we knew our goal was to reflect that same trust and professionalism in every detail.
Small Change, Clearer Message
While the logo update may look simple at first glance, it was a meaningful shift. By removing the chimney icon, we aligned the visual identity with Malcolm’s evolving focus on commercial projects. This subtle design choice reflects a bigger strategic move—showing that even small tweaks can help a brand speak more clearly to the right audience. When your logo aligns with your direction, your brand works harder for you.
A Website That Works Hard
We didn’t just build a site—we built a digital foundation that works as hard as they do. Clean layout, strong messaging, easy navigation. On the backend, we also implemented targeted SEO strategies to help Malcolm show up where it matters most. Since launch, we’ve already seen a boost in organic traffic and local visibility.
Photos that Invite You In
Our photography was all about capturing not just what Malcolm builds—but how it feels to walk into their world. A key part of this was showcasing their showroom, a space that reflects their professionalism, attention to detail, and commitment to quality. By featuring it prominently on the website, we wanted customers to get a sense of familiarity and trust before they even step through the door. From textures and tools to real moments with the team, every image was chosen to make the brand feel approachable, grounded, and real.
Social Media Strategy
Malcolm’s work speaks for itself—we just helped amplify the message. We developed a tailored social media strategy to help them stay consistent and connect with their audience. From content planning to tone of voice guidelines, we focused on building a feed that feels professional, grounded, and trustworthy—just like them.
Ready to elevate your brand while staying true to your story?