Honoring Legacy, Elevating Perception

At Depict Brands, we set out to honor the deep-rooted history of Lawsons Barbershop while positioning it for the future. Since the 1960s, the Lawson brothers built more than just barbershops—they built a legacy of Black entrepreneurship, community, and culture in Boston. Our goal was to ensure that legacy remained front and center while giving the brand a refreshed, modern identity.

Preserving Heritage, Modernizing Identity

Through a thoughtful rebrand, we reimagined Lawsons Barbershop with:

  • A Bold New Logo: A refined yet timeless mark that reflects the strength and tradition of the Lawson brothers.

  • A Modern Website: Designed to connect with today’s audience while showcasing the barbershop’s rich history.

  • Authentic Photography: Capturing the essence of the shop—its people, its culture, and the generations it has served.

A Legacy That Lasts

By blending tradition with innovation, we’ve helped Lawsons Barbershop maintain its standing as a cornerstone of Boston’s Black community. More than just a barbershop, it’s a place of connection, mentorship, and empowerment—a legacy that will continue for generations to come

Ready to elevate your brand while staying true to your story?

Let’s create something powerful together.


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Clearing Properties, Clearing Minds

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Grounded in Craft, Shaped by Design